Story of Fitch Lovell, 1784-1970

Notes:

Commissioned narrative history, written by Sir Ambrose Keevil, Chairman and Managing Director, 1959-63, later President. Includes much about the structuring of the wholesale food industry in the mid 20th century. Has chapters: ''James Fitch to Fitch & Son Ltd'; 'Fitch to Fitch Lovell, 1920-58'; 'John Cary Lovell, sketch of a great Victorian'; 'Lovell and Christmas as partners'; 'Lovell & Christmas Ltd'; 'Lovel & Christmas outside the metropolis'; 'Svend Rutzou'; 'The making of Fitch Lovell'; 'The Keevils anf horses and poultry'; 'Isaac Beer and sons'; 'The Cock Lane Ghost'; 'From chocolates to Covent Garden'; 'The pig and his products'; 'The bakery group'; 'From small shop to Key Supermarkets'; 'West Gunner'; 'The Noels'; 'Timber'; 'Fitch home and export'; '1970-71 - a summary'; 'Old memories at eventime'. Appendices include 'group progress report, 1951-70', being data taken from annual reports. No index. Covers, inter alia, Fitch & Son Ltd; Lovell & Christmas Ltd; L Noel & Sons Ltd, fancy provisions importers; Layton & Burkitt Ltd / West Butchers Ltd / R Gunner Ltd, meat retailers; Key Supermarkets; M Bywater & Co Ltd / W L Miller / Roberts & Birch, meat processors and retailers; I Beer & Sons Ltd; Keevil & Keevil Ltd