'Performance of British multinational enterprise, 1890-1945' in P Hertner & G Jones (eds), Multinationals. Theory and history

Topics:

  • Name Multinational cos exc free standing & general trading cos
  • Name Performance of businesses

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Notes:

Considers the then-neglected area of the performance of British multinationals - 'the issue of what happened to British foreign direct investments after they were made' - dealing with the case studies of Dunlop, Cadbury and Courtaulds. Has sections: 'Successes and failures of British multinational investment'; 'Factors influencing performance'