'English versus American hardware. British marketing techniques and business performance in the USA in the nineteenth and early twentieth centuries' in R T P Davenport-Hines (ed), Markets and Bagmen. Studies in the history of marketing and British industrial performance, 1830-1939

Notes:

Explores the performance of English manufacturers in the American market during the late 19th and early 20th centuries when they faced fierce US price competition and attempts to answer the question: "was it the case, as some historians have asserted, that English manufacturers were pushed aside in world markets because of their ability to sell and advertise their products as successfully as their competitors" '. Based on a case study of the Sheffield 'hardware' industry - ie cutlery and hand tools - selling into the US market. Has sections: 'The American market. Opportunities, obstacles and early successes in the selling of English hardware before the Civil War'; 'English marketing performance and the transformation of the American distribution system, 1865-1914'; 'English hardware in the USA in the era of mass marketing, 1914-1930'