'Marketing high technology. Educating physicians to use innovative medicines' in R T P Davenport-Hines (ed), Markets and Bagmen. Studies in the history of marketing and British industrial performance, 1830-1939
Details:
- Author(s) Liebenau, Jonathan
- Publication type Chapter
- Year published 1986
- Pages pp82-101
- Publisher Gower Publishing
- Place Published Aldershot
Topics:
- Name Marketing inc brand & product development, distribution, etc
- Name Comparative international studies
Countries:
- United States
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Deals with the marketing of pharmaceutical products from 1890s to interwar years which showed distinctive characteristics from the late 19th century, the result of intermediation of physicians and government between manufacturer and consumer. In this context deals with the changing nature of products, nature of the market, marketing methods, analysing developments in UK in particular and drawing some comparisons with the US experience. Refers fairly briefly to Burroughs Wellcome & Co, Whiffen & Sons, etc