'British Engineers' Association and markets in China' in R T P Davenport-Hines (ed), Markets and Bagmen. Studies in the history of marketing and British industrial performance, 1830-1939
Details:
- Author(s) Davenport-Hines, R P T
- Publication type Chapter
- Year published 1986
- Pages pp102-30
- Publisher Gower Publishing
- Place Published Aldershot
Topics:
- Name Marketing inc brand & product development, distribution, etc
- Name Business interest representation & co-operation
- Name Government intervention exc legislation & regulation
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Has three objectives, viz: 1] to explore the origins of British manufacturers' export associations seeking to develop foreign markets; 2] to evaluate the quality of British institutional facilities available to exporters, etc; and 3] to place these factors within recent discussion of British entrepreneurial performance in overseas markets. Explores in particular the case study of the British Engineers' Association set up in 1912 to attack the Chinese market and also gives insight into institutional assistance via government departments