'The multinational in historical perspective' in K Nakagawa (ed), Proceedings of the Fuji Conference, 1, 1974. Strategy and structure of big business

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  • Name Multinational cos exc free standing & general trading cos

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Structured in three parts: Part 1] 'The multinational in historical perspective' - 'The pre-industrial era - the background to multinational enterprise' / 'The age of industrialisation and British capital exports, 1815-1914' / 'The new phase - tariffs, imperialism and post imperialism'; Part 2] Relates present day criticism of multinationals to the historical experience to comment that 'historically speaking they misrepresent the origins and purpose of multinationals'; Part 3] Draws heavily on the experience of Lever Brothers and Unilever