Advertising in Britain. A history
Details:
- Author(s) Nevett, Terry R
- Publication type Monograph
- Year published 1982
- Pages 231pp; illus
- Publisher Heinemann
- Place Published London
Topics:
- Name Advertising
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Scholarly work providing a chronological account of the growth and development of modern advertising and of the advertising industry since the 18th century, placing the advertising agent at its centre