Unilever. A short history
Details:
- Author(s) Reader, William J
- Publication type Monograph
- Year published 1960
- Pages 63pp
- Publisher The firm
- Place Published London
Topics:
Countries:
Library:
- Name Bristol University Library
- City Bristol
- County Avon
- Country England
- Postcode BS8 1TJ
- Visit Bristol University Library's website
Groups:
Notes:
Short scholarly official history commissioned from a business historian [?largely for internal use]. Much concerned with the post 1929 period and as such acts as a brief sequel to C Wilson, The History of Unilever, 2 vols, 1954. Deals with the years from 1870 to c1940s and the growth of the firm on the basis of rising living standards and demand for margarine and soap; Lever Brothers in the context of the industry, 1908-29; the creation of Unilever in 1929 and its subsequent history largely until 1940s; appendices giving organisation charts of the British and Dutch businesses, various dates, 1906-60