Story of Sunlight, 1884-1984
Details:
- Author(s) Williams, Edmund
- Publication type Monograph
- Year published 1984
- Pages 34pp; illus
- Publisher Unilever
- Place Published London
Topics:
- Name Brand history & illustration
- Name Advertising
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Popular but informative brand history published by the manufacturers to mark the centenary of Sunlight Soap. Relates a narrative of product innovation propelled by marketing and resulting in mass production. Heavily illustrated. Sections include: 'Sunlight on the market'; 'Soap gets a good name'; 'Formula for success'; 'The art of advertising'; 'A reputation restored'; 'Mr Sunlight and Mr Lever'; 'Sunlight around the world'; 'The making of Sunlight Soap;; 'Still a shining example'