Adding Value. Brands and marketing in food and drink
Details:
- Author(s) Jones, Geoffrey, & Nicholas J Morgan (eds)
- Publication type Monograph
- Year published 1994
- Pages 349pp
- Publisher Routledge
- Place Published London
Topics:
- Name Marketing inc brand & product development, distribution, etc
- Name Comparative international studies
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Based on 15 conference papers presented at Reading University in 1993. Provides, inter alia, an internationally comparative focus on the evolution of marketing and the history of branding. Organised in four parts, viz: 1] 'Concepts and debate'; 'Alcoholic drinks'; 'Food and non alcoholic drinks'; 'Retailing'. For individual essays see separate BHE entries