'A machine on every desk. The development of the mass market in computers' in R S Tedlow & G Jones (eds), Rise and Fall of Mass Marketing

Details:

Author(s) Tweedale, Geoffrey
Publication type Chapter
Year published 1993
Pages pp132-49
Publisher Routledge
Place Published London

Topics:

Name Marketing inc brand & product development, distribution, etc

Countries:

Library:

Name British Library
City London
County Greater London
Country England
Postcode NW1 2DB
Visit British Library's website

Groups:

Notes:

Presents 'an overview' of the history of computer marketing. It briefly examines the predigital computer era to the 1940s; describes early marketing of electronic digital machinery; and looks at some of the strategies adopted by leading computer manufacturers since the 1960s, especially with regard to the PC market from the late 1970s