William Lever. Original thinker, accomplished imitator or skilful entrepreneur?
Details:
- Author(s) Strickland, Jeanette
- Publication type Dissertation, PhD
- Year published 2020
- Pages
- Publisher University of Liverpool
- Place Published Liverpool
Topics:
- Name Marketing inc brand & product development, distribution, etc
- Name Advertising
- Name Innovation, diffusion & invention, inc technology & products
- Name Industrial films
Countries:
Library:
- Name Liverpool University Library
- City Liverpool
- County Merseyside
- Country England
- Postcode L69 3DA
- Visit Liverpool University Library's website
Groups:
Notes:
Deals with William Lever and his work in marketing and advertising the output of Lever Brothers, notably the extent to which he was an original thinker in this or a borrower and adapter of existing ideas / processes particularly from the United States. Considers him as a 'Schumpeterian-style innovator'. Notably deals with use of film in business promotion