Thirst for Empire. How tea shaped the modern world

Topics:

  • Name Consumption, consumerism & associated ethics
  • Name Advertising
  • Name Marketing inc brand & product development, distribution, etc

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Deals with multiple aspects of tea as an internationally traded and consumed commodity with a strong emphasis cultural issues and centred on Britain and its empire. Has chapters: ''A China drink approved by all physicians' - setting the early modern tea table'; 'The temperance tea party - making a sober consumer culture in the nineteenth century'; 'A little opium, sweet works and cheap guns - planting a global industry in Assam'; 'Packaging China - advertising food safety in a global marketplace'; 'Industry and empire - manufacturing imperial tastes in Victorian Britain'; 'The planter abroad - building foreign markers in the fin de siecle'; ''Every kitchen and empire kitchen' - the politics of imperial consumerism'; ''Tea revives the world' - selling vitality during the depression'; ''Hot drinks mean much in the jungle' - tea in the service of war'; 'Leftovers - an imperial industry at the end of empire'; ''Join the tea set' - youth, modernity and the legacies of Empire during the Swinging Sixties'