Retailing and the Public
Details:
- Author(s) Neal, Lawrence E
- Publication type Monograph
- Year published 1933
- Pages 209pp
- Publisher Allen & Unwin
- Place Published London
Topics:
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Republished 2013. Not an historical text but provides an authoritative analysis of the industry in the early 1930s. Chapters include: 'The small independent shop'; 'The speciality shop'; 'The department store'; 'The multiple shop'; 'The Co-operative Movement'; 'The 'fixed price' chain store'; 'The characteristics of multiple organisations'; 'Club trading'; 'Mail order business'; 'The department store in action'; 'The building'; 'The organisation'; 'Budgetary control of merchandising'; Budgetary control of expenses'; 'Today and tomorrow'; 'An objective analysis of retailing'; 'Future trends'