Patent Medicines Industry in Georgian England. Constructing the market by the potency of print
Details:
- Author(s) Mackintosh, Alan
- Publication type Monograph
- Year published 2018
- Pages 336pp; illus
- Publisher Palgrave Macmillan
- Place Published Basingstoke
Topics:
- Name Advertising
- Name Marketing inc brand & product development, distribution, etc
- Name Consumption, consumerism & associated ethics
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Scholarly account. Deals with ownership, distribution and sale of patent medicines, identifying a national industry in which distribution, etc, was centrally controlled with 'directed advertising, specialisation, fixed prices and national procedures'. Chapters include: The status of patent medicines; 'Constructing the industry'; 'Connecting the country'; 'Supplying the consumer; 'Persuading the poorly'; 'Utilising the imagination as therapy'; 'Harnessing the potency of print'; 'The legacy of the patent medicines industry'.Has extensive appendices:1] 'Investigated patent medicines'; 2] 'Patentees of medicines up to 1830'