The Publishing and Marketing of Illustrated Literature in Scotland, 1760-1825
Details:
- Author(s) Jung, Sandro
- Publication type Monograph
- Year published 2018
- Pages 225pp; illus
- Publisher Lehigh University
- Place Published Bethlehem PA
Topics:
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Deals with publishers, artists, engravers, etc, and notably their strategies underpinning the making and the marketing of illustrated books. Has chapters: 'Staples of the industry - Thomson, Macpherson, Ramsay and 'the Scottish poets'; 'The Morisons' Collection of Abstracts, 'The General Magazine' and the reprinting of illustrations'; 'Robert Chapman, Chapman & Lang and the production of illustrated editions in Glasgow'; 'From Oliver & Co to Oliver & Boyd - associative-adapting versus dissociative illustration models'