'Brands, mergers and acquisitions in the alcoholic beverages industry' in H Bonion et al (eds), Transnational Companies, 19th-20th Centuries
Details:
- Author(s) Lopes, Teresa da Silva
- Publication type Chapter
- Year published 2002
- Pages
- Publisher Editions PLAGE
- Place Published Paris
Topics:
- Name Multinational cos exc free standing & general trading cos
- Name Acquisition, takeover, merger, etc, activity exc competition issues
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name Reading University Library
- City Reading
- County Berkshire
- Country England
- Postcode RG6 6AE
- Visit Reading University Library's website