A Long Stride. The story of the world's No 1 Scotch whisky
Details:
- Author(s) Morgan, Nicholas J
- Publication type Monograph
- Year published 2020
- Pages 336pp; illus
- Publisher Canongate
- Place Published Edinburgh
Topics:
- Name Marketing inc brand & product development, distribution, etc
- Name Brand history & illustration
- Name Advertising
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Provides a history of the firm and, notably, its Johnnie Walker brand, its development into the world's 'first truly global brand' and the impact of this on advertising