'Marketing of branded consumer goods' in R S Edwards & H Townsend (eds), Business Growth
Details:
- Author(s) Houchen, A E V
- Publication type Chapter
- Year published 1966
- Pages pp55-76
- Publisher Macmillan
- Place Published London
Topics:
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
A seminar paper presented at London School of Economics by a director of the firm