'United Kingdom' in J McDonough & K Egolf (eds), The Advertising Age. Encyclopedia of advertising

Details:

Author(s) Jacobs, Randy
Publication type Chapter
Year published 2003
Pages pp1585-94
Publisher Fitzroy Dearborn
Place Published New York NY

Topics:

Name Advertising
Name Legislation & regulation exc h&s & competition policy

Countries:

Library:

Name British Library
City London
County Greater London
Country England
Postcode NW1 2DB
Visit British Library's website

Groups:

Notes:

Scholarly and lengthy historical account of the history of the industry with sections: 'Dawn of modern advertising'; 'Rise of the agency'; 'Abuse and regulation'; ''War and peace'; 'Rivalry with US agencies'; 'Upheaval and self regulation'; 'Britain's creative counter revolution'