'Honda Soichiro, 1906-1991, and Honda Motors in Britain' in H Cortazzi (ed), Britain and Japan. Biographical portraits, Volume 6

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  • Name Multinational cos exc free standing & general trading cos
  • Name Joint ventures & other co-operative modes

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Deals with Honda Soichiro who was founder of what became Honda Motor Co Ltd of Japan, dealing with the man and his career with a short account [pp129-32] of Honda's activities in Britain - its exports to Britain from c1965; its relationship with British Leyland, later Rover, re joint manufacture in UK of Honda cars under Leyland/Rover badge; its cross shareholding with Rover re UK activities; the establishment of a car plant at Swindon