Fifty Years of Advertising. What next?
Details:
- Author(s) O'Connor, James, & John Crichton
- Publication type Monograph
- Year published 1967
- Pages 26pp; illus
- Place Published London
Topics:
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Comprises two papers delivered at the World Advertising Conference, London, 1967, viz: 1] James O'Connor, 'From Minor to Major Key' [pp3-15] which surveys the UK industry over 50 years, since the formation in 1917 of the Institute of Practitioners in Advertising [IPA], which deals with size, structure, employment, training and education, projecting forward, etc. The speaker was Director of the IPA and his talk touches on it; 2] John Crichton, 'Advertising - a major influence in economic growth' [pp16-26] which dealt with the USA industry and covered similar ground. The speaker was President, American Association of Advertising Agencies