Bread Industry in the United Kingdom. A study in market structure, conduct and performance analysis

Notes:

Derived from a Nottingham MSc thesis. Based on interviews with people in baking industry and in food retailing. Not an historical work but has historical perspective to c1939 and gives insight into the industry at a point in time. Sections deal with, inter alia, 1] 'Market structure of the bread industry' covering historical development, demand characteristics, increasing concentration, buyer concentration, product differentiation, barriers to entry, etc; 2] 'Market conduct in the bread industry' covering price policy, sales promotion, product policy, predatory tactics, firm diversification; 3] 'Market performance of the bread industry' - production efficiency, technological progressiveness, product suitability, profit rates, distribution efficiency, cost of sales promotion, etc, etc