'Consumer revolution and the growth of factory foods. Changing patterns of bread and cereal eating in Britain in the twentieth century' in D Oddy & D S Miller (eds), The Making of the Modern British Diet
Details:
- Author(s) Collins, E J T
- Publication type Chapter
- Year published 1976
- Pages pp26-43
- Publisher Croom Helm
- Place Published London
Topics:
- Name Advertising
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Discusses and contrasts development of demand for bread and breakfast cereals and the role of marketing and advertising