'Retailing, respectability and the independent woman in nineteenth century London' in R Beachy et al (eds), Women, Business and Finance in Nineteenth Century Europe. Rethinking separate spheres

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  • Name Women in business

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Deals with independent women engaged in retailing in London focusing in particular on their use of trade card content - 'a dominant form of advertising in this period' - to shed light on 'the role they played in harnessing the ideology of 'separate spheres' to the woman's own [notably economic] advantage