'North American influence on food manufacturing in Britain, 1880-1939' in Y Segers, J Bieleman & E Buyst (eds), Exploring the Food Chain. Food production and food processing in Western Europe, 1850-1990

Details:

Author(s) Collins, E J T
Publication type Chapter
Year published 2009
Pages pp153-75
Publisher Brepols

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Countries:

Library:

Name British Library
City London
County Greater London
Country England
Postcode NW1 2DB
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Notes:

Traces the development of food processing industries in USA; the arrival of US multinational businesses in the UK, especially interwar; their progression from selling organisations to direct manufacturing; their underlying strategy; examination in particular of breakfast cereals and canning businesses; impact of US methods of marketing, promotion, advertising, etc