'Markets, consumers and the state. The uses of market research in government and in the public sector in Britain, 1925-1955' in H Berghoff et al (ed), Rise of Marketing and Market Research

Details:

Author(s) Schwarzkopf, Stefan
Publication type Chapter
Year published 2012
Pages pp171-92
Publisher Palgrave Macmillan
Place Published New York NY

Topics:

Name Marketing inc brand & product development, distribution, etc
Name Consumption, consumerism & associated ethics

Countries:

Library:

Name British Library
City London
County Greater London
Country England
Postcode NW1 2DB
Visit British Library's website

Groups:

Notes:

Shows how 'market and consumer research methods developed in the realm of state and public administration. ... I argue [that] the British state, government and public sector in general increasingly took on managerial functions and therefore provided an important breeding ground for the development of methods to observe markets and to measure and interpret consumer behaviour'