Rise of Marketing and Market Research
Details:
- Author(s) Berghoff, Hartmut, Philip Scranton & Uwe Spiekermann (eds)
- Publication type Monograph
- Year published 2012
- Pages 312pp
- Publisher Palgrave Macmillan
- Place Published New York NY
Topics:
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Essays derived from conference papers exploring internationally the evolution of marketing linked to market research and the different methodologies used including observation, technological innovation and social control. Much case study based. Deals with such issues as 'what methods were applied?; How did the relationship among practical men, academic experts and other marketing professionals change over time?; How did they come to terms with the fundamental problem of uncertainty, of limited knowledge about the existing state of the markets and future outcome?; When and in what way did marketing begin to shape society at large? How far did it reach into people's everyday practices and worldviews?'