'Formula 1, sponsorship and television. An historical perspective' in B J H Brown (ed), Explorations in Motoring History

Details:

Author(s) Grant-Braham, Bruce
Publication type Chapter
Year published 1997
Pages pp81-108
Publisher Bournemouth University
Place Published Bournemouth

Topics:

Name Advertising

Countries:

Library:

Name British Library
City London
County Greater London
Country England
Postcode NW1 2DB
Visit British Library's website

Groups:

Notes:

Traces contribution of sponsorship via marketing initiatives to sport generally and motor racing in particular and the role of television in this; the history of sponsorship in motor sport; the role of sponsorship, TV contracts, etc, in Formula 1 competition and their inter-relationship. The writer was a Bournemouth University academic