Advertising in Victorian England, 1837-1901
Details:
- Author(s) Hindley, Diana, & Geoffrey Hindley
- Publication type Monograph
- Year published 1972
- Pages 208pp; illus
- Publisher Wayland
- Place Published London
Topics:
- Name Advertising
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Popular presentation dealing with the different elements of advertising and of the advertising process with sections on: 'The Media'; 'Birth of the agencies'; 'A new professionalism. The agencies develop'; 'Promotions and promotional literature'; 'Editors, advertisers and agents'; 'Posters and painters. The birth of a new art'; 'Stunts and showmen'; 'The arts and copyright'; 'Victorian advertising in pictures'. An appendix provides 'List of [60] Victorian Advertising Agencies' [pp203-6] listing name, address, when founded, and 'comments'