The Shocking History of Advertising
Details:
- Author(s) Turner, Ernest S
- Publication type Monograph
- Year published 1965
- Pages 2nd ed; 299pp
- Publisher Penguin Books
- Place Published Harmondsworth
Topics:
- Name Advertising
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
First published 1952. Includes some coverage of USA to provide context. Strongly focused on 20th century. 'A study of commercial advertising in newspapers and magazines, on hoardings, on the landscape and in the ether'. Some coverage of the underlying industry