The Want Makers. Lifting the lid off the world advertising industry. How they make you buy
Details:
- Author(s) Clark, Eric
- Publication type Monograph
- Year published 1989
- Pages 604pp
- Publisher Coronet Books
- Place Published Sevenoaks
Topics:
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Popular account of the international advertising industry in the 1980s especially its processes, consumers and vehicles. Based on interviews with industry executives in London, New York, Tokyo and written by an investigative journalist to produce 'some disquieting revelations, and raises a number of worrying and important questions'