'From mass market manufacturer to niche player. Product and marketing strategy at British Leyland/Rover from 1968 to 1995' in E Abe & T Gourvish (eds). Japanese Success? British failure? Comparisons in business performance since 1945

Details:

• Author(s) Owen, Geoffrey
• Publication type Chapter
• Year published 1997
• Pages pp214-36
• Publisher Oxford University Press
• Place Published Oxford