'Advertising and marketing of consumer goods in eighteenth century London' in C Wischermann & E Shore (eds), Advertising and the European City. Historical perspectives

Notes:

'This essay considers the advertising strategies of London shopkeepers in the eighteenth century, placing them within the context of other advertising techniques used at the time. It considers how consumer goods were advertised in newspapers and questions whether newspaper advertising did in fact constitute the most significant means of marketing consumer goods on the late eighteenth century'. Sections are: 'History of advertising'; 'Survey of consumer goods advertisements'; 'Newspaper advertising versus marketing through the shop'