'Johnnie Boden' in C Vallance & D Hopper, Branded Gentry. How a new era of entrepreneurs made their names

Notes:

One of a collection of thirteen essays on business people who in the present era built large and successful businesses that became closely associated with themselves to the extent that their surname became the business's trading brand name - 'they made their name by making their name into a brand'. Covers their lives and entrepreneurial success and reasons for it. Authored by two writers associated with the brand and advertising industries. Essays based on interviews to the extent that large portions of text are direct quotations. Designed for a wide audience