'Unilevers' (other) brand wars. Retailers, private labels and struggles within product supply chains' in T da Silva Lopes & P Duguid (eds), Trademarks, Brands and Competitiveness
Details:
- Author(s) Miskell, Peter
- Publication type Chapter
- Year published 2010
- Publisher Routledge
- Place Published London
Topics:
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website