'Corporate brand building. Shell Mex Ltd in the interwar period' in T da Silva Lopes & P Duguid (eds), Trademarks, Brands and Competitiveness
Details:
- Author(s) Heller, Michael
- Publication type Chapter
- Year published 2010
- Publisher Routledge
- Place Published Abingdon
Topics:
- Name Marketing inc brand & product development, distribution, etc
- Name Brand history & illustration
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Analyses the strategy used to build the Shell Mex corporate brand in Britain in the interwar period