'Turning trademarks into brands. How advertising agencies practised and conceptualized branding' in T da Silva Lopes & P Duguid (eds), Trademarks, Brands and Competitiveness
Details:
- Author(s) Schwarzkopf, Stefan
- Publication type Chapter
- Year published 2010
- Publisher Routledge
- Place Published Abingdon
Topics:
- Name Marketing inc brand & product development, distribution, etc
- Name Intellectual property inc patents, trade marks, designs & copyright inc management
- Name Advertising
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website