Art of Advertising. Trade cards in eighteenth century consumer cultures
Details:
- Author(s) Hubbard, Philippa
- Publication type Dissertation, PhD
- Year published 2009
- Pages
- Publisher University of Warwick
- Place Published Coventry
Topics:
- Name Consumption, consumerism & associated ethics
- Name Comparative international studies
- Name Advertising media
Countries:
- France
- United States
Library:
- Name Warwick University Library
- City Coventry
- County West Midlands
- Country England
- Postcode CV4 7AL
- Visit Warwick University Library's website
Groups:
Notes:
Examines trade cards, their production, use, function, etc, mostly in Britain but also in France and USA, as a distinct form of advertising connecting buyers and sellers of consumer goods. Deals with such issues as professionalisation of retailing, fashioning identities of tradesmen, target consumers, role of engravers, etc, etc