Growth and Survival of Multinationals in the Global Alcoholic Beverage Industry
Details:
- Author(s) Lopes, Teresa da Silva
- Publication type Dissertation, PhD
- Year published 2002
- Pages
- Publisher University of Reading
- Place Published Reading
Topics:
- Name Multinational cos exc free standing & general trading cos
- Name Marketing inc brand & product development, distribution, etc
- Name Corporate governance
- Name Comparative international studies
- Name Acquisition, takeover, merger, etc, activity exc competition issues
Countries:
Library:
- Name Reading University Library
- City Reading
- County Berkshire
- Country England
- Postcode RG6 6AE
- Visit Reading University Library's website
Groups:
Notes:
Provides an historical, international and comparative analysis of world leading alcoholic beverage businesses from the 1960s in a period of 'profound' concentration and internationalisation through merger and acquisition. Analyses the industry at three levels - country, industry and firm - but notably the latter and in particular focusing on marketing knowledge, brands, distribution and corporate governance systems. Sections include: 'Growth and survival'; 'Mergers and acquisitions'; 'Distribution networks'; 'Related and unrelated diversification'; 'Corporate governance'; 'The life of brands'