'George Packwood and the commercialization of shaving. The art of eighteenth century advertising' in N McKendrick, J Brewer & J Plumb (eds) Birth of a Consumer Society. The commercialization of eighteenth century England
Details:
- Author(s) McKendrick, Neil
- Publication type Chapter
- Year published 1982
- Pages pp146-202
- Publisher Europa Publications Ltd
- Place Published London
Topics:
- Name Consumption, consumerism & associated ethics
- Name Advertising
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Focuses on his distinctive use of advertising in mid 1790s