From Promise to Performance. A journey of transformation at SmithKline Beecham
Details:
- Author(s) Bauman, Robert P, Peter Jackson & Joanne T Lawrence
- Publication type Monograph
- Year published 1997
- Pages 302pp
- Publisher Harvard Business School
- Place Published Boston MA
Topics:
- Name Acquisition, takeover, merger, etc, activity exc competition issues
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Scholarly work. Referred to by the writers as a 'management book' which analyses the strategies / processes that created the merged business of SmithKlein Beecham, namely the Beecham Corp of the UK and SmithKline Beckman of USA. Has sections: 'Introducing the five requisites'; 'The story of Beecham'; 'Defining a merger of equals'; 'Selling a new and better company'; 'Now we are one'; 'Starting at the top'; 'The launch of 'Simply better'; 'Developing the road map for the Simply better way'; 'Making change the strategy'; 'Becoming the 'Simply better' healthcare company - a continuing journey'; 'Last thoughts'