Chocolate Wars. From Cadbury to Kraft. 200 years of sweet success and bitter rivalry
Details:
- Author(s) Cadbury, Deborah
- Publication type Monograph
- Year published 2010
- Pages 340pp; illus
- Publisher HarperCollins
- Place Published London
Topics:
- Name Faith & ethnicity
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
An account of Cadbury written for a broad readership in which the writer traces the history of the firm and the underlying values based on Quakerism that guided it, through to its emergence as a leading international business and subsequent acquisition by Kraft. Much also about Rowntree and Fry