Business History of the Gramophone Co Ltd, 1897-1918
Details:
- Author(s) Martland, Peter
- Publication type Dissertation, PhD
- Year published 1992
- Publisher University of Cambridge
- Place Published Cambridge
Topics:
- Name Multinational cos exc free standing & general trading cos
Countries:
Library:
- Name Cambridge University Library
- City Cambridge
- County Cambridgeshire
- Country England
- Postcode CB3 9DR
- Visit Cambridge University Library's website
Groups:
Notes:
Deals with the history of the sound recording industry, 1897-1918, including its creation in North America and Europe, the establishment of its manufacturing facilities, the extent of its 'success and permanence', etc. Structured around the business history of one of its principal components, the Gramophone Co Ltd, which is studied at length and notably its multinational characteristics, its relationship with its USA affiliate, its shift from marketing into selling and manufacturing, its financial performance. Also covered is the cultural aspect of its contribution to a creation of a new art form