Elusive Decisions. A case study of intuitive strategic decision making in the exploitation of the Pilkington float glass process, 1952-1987

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  • Name Innovation, diffusion & invention, inc technology & products
  • Name Corporate culture issues
  • Name Path dependency
  • Name Licensing, etc

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The author was formerly a senior executive of Pilkingtons. Investigates the role of intuition in strategic decision making using four case studies over 35 years, linking decisions to, inter alia, corporate culture influences and to path dependency. Case studies include decision to licence the float glass process and Guardian, acquisition of Flachglas and LOF, etc