Powers of Persuasion. The inside story of British advertising, 1951-2000
Details:
- Author(s) Fletcher, Winston
- Publication type Monograph
- Year published 2008
- Pages 288pp; illus
- Publisher Oxford University Press
- Place Published Oxford
Topics:
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Written by a leading figure in the industry for a broad readership. Relates the history of the industry, its innovations and its world leadership. Chapters include: '1951 - watershed year'; 'Antecedents - look back in wonder'; 'The nineteen fifties - the television upheaval'; 'The nineteen sixties - 'you've never had it so good'' - 'The nineteen seventies - Britain takes the lead'; 'The nineteen eighties - Brits buy up the business'; 'The nineteen nineties - recession and globalization'; 'Crystal balling - peering into a cloudy future'