Unauthorized Guide to Doing Business the Richard Branson Way. 10 secrets of the world's greatest brand builder
Details:
- Author(s) Dearlove, Dez
- Publication type Monograph
- Year published 2007
- Pages 3rd ed; 158pp
- Publisher Wiley
- Place Published Chichester
Topics:
- Name Brand history & illustration
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
First published 1998. Account for a broad audience of the brand building strategy employed by Virgin Group across a particularly broad range of services and goods