The Complete Tradesman. A study of retailing, 1550-1820
Details:
- Author(s) Cox, Nancy
- Publication type Monograph
- Year published 2000
- Pages 270pp; illus
- Publisher Ashgate Publishing
- Place Published Aldershot
Topics:
- Name Consumption, consumerism & associated ethics
- Name Business & related networks, exc mercantile networks
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Scholarly work dealing with aspects of retailing in the early modern period. Touches on itinerant retailing, consumption, networking, etc. Chapters include: ''A dangerous consequence if the trade of a nation run into over-much shopkeeping' - contemporary thoughts on the retail sector, 1550-1800'; ''Too great numbers of shopkeepers in the kingdom' - access to consumer goods, 1550-1800'; ''Their shops are dens, the buyer is their prey' - shop design and sales techniques'; ''For a tradesman ...his customers are to be his idols' - the relationship between the retailer and the customer'; ''It is the most dangerous state of life that a man can live in' - managing credit'; ''A settled little society of trading people who understand business' - networking among retailing tradesmen'; ''I know not yet what that is, and am ashamed to ask' - accommodating innovation and novelty