Business of Medicine. The extraordinary history of Glaxo, a baby food producer, which became one of the world's most successful pharmaceutical companies
Details:
- Author(s) Jones, Edgar
- Publication type Monograph
- Year published 2001
- Pages 520pp; illus
- Publisher Profile Books
- Place Published London
Topics:
- Name Research & development inc operational research
- Name Marketing inc brand & product development, distribution, etc
- Name Multinational cos exc free standing & general trading cos
- Name Legislation & regulation exc h&s & competition policy
- Name Management structures
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Scholarly commissioned history. Proceeds in a broad chronological order but with most of the volume devoted to the post 1960 period and the emergence of Glaxo as a dominant multinational pharmaceutical business, paying particular attention to management strategy, research and development, marketing, and international expansion. Has chapters: 'The Nathans and the origins of Glaxo'; 'Glaxo comes of age, 1935-39'; 'Glaxo at war'; 'The Jephcott era, 1946-61'; 'Research in crisis'; 'Glaxo Group - structure and management, 1962-71'; 'The Beecham bid'; 'Restructuring and managerial change, 1972-85'; 'Government regulation and the market'; 'Sales and marketing'; 'Manufacture - foods to pharmaceuticals'; 'Research and development, 1962-85'; 'Glaxo in Italy'; 'The great leap - the United States, 1977-85'; 'Europe, the Commonwealth and the Far East'