Advertising & public relations services industry

Publications:

• Advertising consumer goods in nineteenth century Britain. Reinterpretations by Church, Roy
• Advertising expenditure in 1950s Britain by Clayton, David
• Advertising in Britain. A history by Nevett, Terry R
• Advertising in Victorian England, 1837-1901 by Hindley, Diana, & Geoffrey Hindley
• Advertising. The forgotten years by Field, Eric
• An Industry in the Making. Produced to celebrate the 75th anniversary of the Publicity Club of London by Garth, Alan
• Art in Advertising. A study of British and American pictorial publicity by Bradshaw, Percy V
• Business of Advertising by Moran, Clarence G
• Century of Spin. How public relations became the cutting edge of corporate power by Miller, David, & W Dinan
• Competition and the growth of advertising in the US and Britain, 1800-1914 by Corley, T A B
• Designing women. Women working in advertising and publicity from the 1920s to the 1960s by Artmonsky, Ruth
• Development of Commercial Advertising in Britain, 1800-1914 by Nevett, Terry R
• Estimates of total advertising expenditure in the UK before 1948 by Dunbar, D S
• Fifty Years of Advertising. What next? by O'Connor, James, & John Crichton
• First Golden Age of British Advertising by Artmonsky, Ruth
• First with the News. The history of W H Smith, 1792-1972 by Wilson, Charles H
• Foucault, discourse and the birth of British public relations by Heller, Michael
• Get Smashed. The story of the men who made the adverts that changed our lives by Delaney, Sam
• GPO Posters. Post early, 1920-1960 by Barden, Mike
• Growth and Development of the Advertising Industry within the United Kingdom, 1920-1970 by West, Douglas C
• Hard Sell. Advertising, affluence and transatlantic relations, c1951-69 by Nixon, Sean
• History of British Advertising Agencies, 1875-1939 by Treasure, John A P
• 'Marketing convenience foods between the wars' in G Jones & N J Morgan (eds), Adding Value. Brands and marketing in food and drink by Ward, Vernon
• Multinational competition in the British advertising agency business, 1936-87 by West, Douglas C
• Powers of Persuasion. The inside story of British advertising, 1951-2000 by Fletcher, Winston
• Public Relations and the Making of Modern Britain. Stephen Tallents and the birth of a progressive media profession by Anthony, Scott
• Public Relations in Britain. A history of professional practice in the twentieth century by L'Etang, Jacquie
• Respectable Persuaders. The advertising industry and British society, 1900-1939 by Schwarzkopf, Stefan
• Rise of the PR industry in Britain, 1979-98 by Miller, David, & W Dinan
• Role of Commercial Advertising in Britain during the Second World War by Clampin, David J
• Selling Britishness. Commodity culture, the dominions and empire by Barnes, Felicity
• Sources for the history of advertising in the United Kingdom. The records of advertising agencies and related advertising material at the History of Advertising Trust by Schwarzkopf, Stefan
• Stephen Tallents and the Development of Public Relations in Britain by Anthony, Scott
• The Advertising Age. Encyclopedia of advertising by McDonough, John, et al (eds)
• The Advertising Man in London Advertising Agencies by Tunstall, Jeremy
• The Persuasion Industry by Pearson, John, & Graham Turner
• The Shocking History of Advertising by Turner, Ernest S
• The Want Makers. Lifting the lid off the world advertising industry. How they make you buy by Clark, Eric
• 'Turning trademarks into brands. How advertising agencies practised and conceptualized branding' in T da Silva Lopes & P Duguid (eds), Trademarks, Brands and Competitiveness by Schwarzkopf, Stefan
• 'United Kingdom' in J McDonough & K Egolf (eds), The Advertising Age. Encyclopedia of advertising by Jacobs, Randy
• William Lever. Original thinker, accomplished imitator or skilful entrepreneur? by Strickland, Jeanette
• Women in Business, 1700-1850 by Phillips, Nicola
• ‘People love Player’s’. Cigarette advertising and the teenage consumer in post war Britain by O'Neill, Daniel
• “Amongst the most desirable reading”: advertising and the fetters of the newspaper press in Britain, c1848–1914 by Rosenberg, Anat